Norths Collective is a group of dynamic hospitality venues including Norths Cammeray, The Greens North Sydney, The Alcott Lane Cove, Seagulls Tweed Heads & the newest addition The Beecroft Club, to be re-opened late spring as The Verandah Beecroft.
These venues provide sophisticated and innovative entertainment and recreation facilities that underpin Norths Collectives motto ‘Connecting our Community’. Included in Norths Collective are two state-of-the-art fitness centres - Norths Fitness in Cammeray and Revolution Health and Fitness in Tweed Heads.
With a growing community of members and increasing services provided, Norths Collective requires a bespoke mobile web application that fully integrates with their Salesforce instance, enabling members to access services from any mobile device. Getting the planning just right is essential before investing in development and so the reinteractive User Experience (UX) & Design Workshop made sense as a first step.
"We have a strong need to implement an app to digitise our membership services. But getting the planning just right is essential before you invest in actual development. There are a lot of apps in the marketplace that people download and never use, and we want our members to really benefit by accessing our services on any mobile device. We didn’t want to build something that wasn’t liked and wasn’t going to be used.
“The 'reinteractive User Experience (UX) & Design Workshop’ really made sense to us. Doing a deep dive into the app was an integral next step for us to understand the technical capabilities and limitations on what we could and couldn’t do within an app. There was a huge benefit from sorting out the unknowns.”
Robert Lopez, Brand and Digital Innovation Manager
Norths Collective
“For years we have looked at building an app and we have dropped it because we all download apps and we barely touch them in the end. The key for us is really building an app that is almost an extension of our member’s membership and for it to become like oxygen – they need to and want to use it. “
Robert Lopez, Brand and Digital Innovation Manager, Norths Collective
"Great communication was definitely the number one highlight of working with the reinteractive team. We had daily stand ups during the project duration which I blocked off and dedicated the time to.
“Number two was the expertise capability I experienced. Everyone I have dealt with from Sales through to the phenomenal UX Designer showed that the capability is very strong within reinteractive. A huge part of this is the methodology used. It is very structured, and strong, so you know exactly what is being done and it is easy to monitor the project’s progress.
“In the end it has been such a smooth process. Much smoother than I ever thought it was going to be.”
Robert Lopez, Brand and Digital Innovation Manager
Norths Collective
Robert from Norths Collective talks to Errol from reinteractive about how the combination of Salesforce, Marketing Cloud and Heroku has been able to provide a highly personalised web and mobile experience that benefits the members.
This highly engaging talk is a must-see for anyone looking to build an an app for a membership organisation. We discuss the process for determining what the features of an app like that should be, what it takes in terms of time and budget to get done, and how you can leverage a suite of tools to personalise your mobile and web apps for incredible results in terms of user engagement.
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