Norths Collective is a group of dynamic hospitality venues including Norths Cammeray, The Greens North Sydney, The Alcott Lane Cove, Seagulls Tweed Heads & the newest addition The Beecroft Club, to be re-opened late spring as The Verandah Beecroft.
These venues provide sophisticated and innovative entertainment and recreation facilities that underpin Norths Collectives motto ‘Connecting our Community’. Included in Norths Collective are two state-of-the-art fitness centres - Norths Fitness in Cammeray and Revolution Health and Fitness in Tweed Heads.
With a growing community of members and increasing services provided, Norths Collective requires a bespoke mobile web application that fully integrates with their Salesforce instance, enabling members to access services from any mobile device. Getting the planning just right is essential before investing in development and so the reinteractive User Experience (UX) & Design Workshop made sense as a first step.
“For years we have looked at building an app and we have dropped it because we all download apps and we barely touch them in the end. The key for us is really building an app that is almost an extension of our member’s membership and for it to become like oxygen – they need to and want to use it. “
Robert Lopez, Brand and Digital Innovation Manager, Norths Collective
Robert from Norths Collective talks to Errol from reinteractive about how the combination of Salesforce, Marketing Cloud and Heroku has been able to provide a highly personalised web and mobile experience that benefits the members.