Latest Articles by Our Team

Recently our website has undergone a massive design upgrade. It was a very large undertaking involving a team of designers, front end developers and copy writers. Everyone was very eager to get it out the door, so, as with a lot of websites and applications, making sure it was accessible was not made a priority. While there was nothing major wrong, it missed a fair amount of small accessibility features that improve the usability of the site. So I made it my mission to find them all and upgrade as many as I could.

The Web Content Accessibility Guidelines (WCAG) guidelines for accessibility has a large checklist, so I got to work testing each one to see if we passed or failed. Starting with level A and when that was done level AA, following the same steps I undertake for our clients when an Accessibility Review.

Search Engine Optimisation (SEO) rightfully gets a bad name, because it’s historically been more associated with various methods attempting to trick a search engine or finding loopholes in their algorithms to make your brand more visible.

We take it from a different perspective at reinteractive.

A few months ago I published my thoughts on how to improve development time when working on inherited code bases. As a digital agency, it's not uncommon for us to do bug fixes and improvements on client's existing projects.

My previous post was focused on developers. In this article, I'll look at the other side of the coin—how can a client help to improve the development time of their application? Because at the end of the day, we at reinteractive and our clients want the same thing: achieving a quality product delivered on time within the budget.

It’s a relatively new discipline and, even though the definitions and standardised methods have been around for decades, everyone tends to interpret it their own way. Some have dedicated UX people and some have entire teams working on it. Others use UX and UI interchangeably to refer to “everything on the user side”. This is why it's always a good idea to clarify what exactly you get during a UX engagement, and based on that, decide whether you need it or not.

Here, at reinteractive I am the Lead UX specialist and work with our customers directly to work out their app’s requirements. My role, in a nutshell, is reconciling business needs and user needs in a way that is technically feasible within the time and budget. I don’t do it alone, of course, I have a cross-disciplinary team of designers and developers in my corner.