reinteractive redesigned and optimally rebuilt ‘REDII’ (Recognise Every Day), the bespoke Ruby on Rails application for employee recognition by Red Balloon.
The team at reinteractive redesigned and optimally rebuilt ‘REDII’, delivering the project on time and on budget; hosted on a scalable cloud infrastructure, delivering a further saving on running costs.
The difference with reinteractive is the talent pool - Mikel has captured the best talent in the country. The consultants are top resources; self motivated, passionate and upfront.Simon Farrell, CTO, Redii
When RedBalloon urgently needed to build version 2 of their existing recognition platform ‘REDII’, they wanted it to be built with best practices, using an established, reliable technology - Ruby on Rails. Lacking the in-house expertise, they turned to our team of experienced software developers to rapidly build the new system, with the knowledge that we would be able to support them long term.
Australian gift and experiences website, RedBalloon, realised that their existing employee recognition platform needed to be streamlined, rebuilt and rebranded. Their target audiences were using it and were excited with the engagement and productivity gains they were getting. But there was a lot missing and requests to add features continued to come in.
‘RED’ (Recognise Every Day) was established as a separate brand to undertake a complete rewrite of the program and migrate key customers. It consists of three core products:
- The RED Online Platform: an online portal allowing employees to be recognised by peers or managers by being nominated for a company award, be sent a simple ‘thank you’, or rewarded with points. Points could then be cashed in for gifts.
- The RED online Recognition Toolkit: to communicate appreciation and thanks.
- Recognition Consulting Services: to help organisations identify company values and align employee behaviour to those values.
From these, the REDII Recognition platform was conceptualised and approved for building in November 2013.
By hiring an external team for our REDII project, we were able to save months associated with the ramp up - including the hiring, training and retention of staff. reinteractive gave us an instant team who worked really well together.Mike Dickinson, Product Owner
Mike Dickinson, Product Owner at RED and Simon Farrell, CTO of RedBalloon managed the rebuild of the RED Online Platform project. Based on their experience, they opted to go for an external team as opposed to taking this mammoth project on internally. They carefully selected Ruby on Rails (RoR) as the core framework after research. Both Simon and Mike had worked with RoR in the past and knew it was the best ﬁt for the project being an established, well supported, rapid development tool.
After a complete vendor analysis, they chose reinteractive as their web development partner, because of our excellent reputation in the market place and fantastic feedback from our clients. They felt assured that we would deliver top quality code for their project, meeting RedBalloon’s expectations and needs… and we did!
"Mikel Lindsaar, the CEO at reinteractive was very clear that the project would have a start and an end date”, continued Mike. “He was very open about the fact that they would help us ﬁnd a team to take over once the project was done. There is no costly, ongoing maintenance retainer built in, which is how a lot of IT companies make their money. Mikel and the team were open about wanting the project to be a success for us. That was the main motivation", Mike continued.
RED had a thorough vision statement and an extensive list of requirements prepared, giving our team ample preparation to hit the ground running.
“The whole project kick-off happened much faster than we expected and the team performed fantastically well - they took the bull by the horns and had great, fully functional wireframes built in no time at all”, said Mike.
Next, we began usability testing to get feedback on the designs and to gauge interaction with a test group of key clients. This was as important as it was imperative to know what worked and what didn’t, directly through observation and customer feedback.
“I wasn’t expecting the wireframes to be as great as they were; they were fully functional. For a user it was almost like they were a website themselves, which in the world of wireframes doesn’t happen often, especially to the level that reinteractive built them”, Mr. Dickinson said.
The development and investment in REDII over the following 7 months enabled RED to start the ﬁrst users in May 2014. Things went so smoothly that they had their ﬁrst paying client on board shortly after and key clients were then migrated to the new platform allowing employees to access the system from multiple devices.
“We now have a new software platform! People don’t understand how long it actually takes to build software, but we didn’t have to ramp up a team and get them to gel, which can take months. The impact for us meant that we actually met our ﬁrst goal in our beta launch pretty much bang on! Which is pretty rare. We deﬁnitely got what we expected on time and within budget”, says Mr. Farrell.
The difference with reinteractive is the talent pool - Mikel has captured the best talent in the country. The consultants are top resources; self motivated, passionate and upfront.Simon Farrell, CTO
reinteractive's OpsCare service has been a fantastic investment for us, especially for the price. They really know what they're doing when it comes to Ruby on Rails operations support and we can leverage their knowledge.David McPherson, Technical Lead
We fully upgraded their virtual showroom while providing 24/7 hosting.
OpenShutters manufacture award winning Australian shutters, louvres and screens. Their web application is a virtual catalogue for potential and existing clients, servicing and streamlining the buying process on a national level. It is a vital part of their business.
reinteractive hit the ground running and progressed with it, expertly and autonomously. They give us access to superb technical skill and keep us online.Gail Cottrill, Innovation Champion, OpenShutters
- AppWorkshop - Consultation & Project Scoping
- App Design Workshop
- User Experience (UX) Design
- Visual Design
- Web & Mobile App Development
- Salesforce & Heroku Custom Solutions
- OpsCare® Managed Hosting
- CodeCare® Code Maintenance
- Code Inspect Service
- Ruby on Rails Upgrade Support
AppWorkshop - Consultation & Project Scoping
We work hard to find the right digital solution for you. Through our AppWorkshop we work with you to identify opportunities and engage in expert planning for business-critical applications. The aim is to get your application delivered and operating as fast as possible, with the viewpoint of incrementally adding features as the site matures and grows.
App Design Workshop
Developing any software is a significant investment. If the foundations aren’t there before you begin development you can invest more than necessary getting your MVP to market. This workshop is for anyone who needs to innovate their business and requires the ideation of an application or anyone who has an application idea that needs to be mapped out.
User Experience (UX) Design
We help make even the most complicated web and mobile apps easy to navigate and create solutions that engage users, keeping them happy and on your page longer.
Our Visual Designers work with you to create the final look and feel of your website or application, including the strategic implementation of images, colours, fonts and other elements.
Web & Mobile App Development
Salesforce & Heroku Custom Solutions
We have in-depth experience in utilising the Salesforce® API and the Heroku platform that allows us to build custom applications that sync with Salesforce, allowing you to leverage the full power of the Salesforce Cloud.
OpsCare® Managed Hosting
We will protect, monitor and scale your Ruby on Rails website or app 24/7. Hosted on AWS or Heroku. We wear the pagers, so you can concentrate on growing your business.
CodeCare® Code Maintenance
Fixed price ongoing code maintenance for Ruby on Rails applications to handle future updates and tweaks.
An application review is where reinteractive reviews your application code base for security flaws, performance issues, or anything that should be improved.
Code Inspect Service
With over 200 major projects completed by reinteractive, we have a very deep understanding of best practices and ideal scenes in software development, positioning us to deliver a comprehensive report on the quality of any Ruby on Rails based code.
Ruby on Rails Upgrade Support
Our expert team have intimate knowledge of the Ruby on Rails framework, making reinteractive a fantastic choice for upgrading your application to the latest version of Rails and Ruby.