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About reinteractive

At reinteractive, we build stable, well-tested software using agile methods. We focus on rapid application development and systems integration primarily using Ruby on Rails application development framework. We provide a complete solution from project scoping, to UX, design, full development, through to hosting and maintenance of your application, with 24/7 operations support and code maintenance. All driven by our seamless project management process. We are the largest dedicated Ruby on Rails consultancy in the Asia Pacific region.


In 2010, reinteractive was formed by CEO and founder, Mikel Lindsaar. Mikel had been developing in Ruby on Rails since 2006 and is well known in the Ruby on Rails developer community for his extensive work on the Rails ActionMailer component. He is the author of "mail", the Ruby email library which has been downloaded more than 145 million times worldwide.

Mikel has a passion for intelligently solving software and business problems, including creating solutions if they don’t already exist. His experience extends throughout the IT stack, from network infrastructure design, VOIP, telephony, through to web hosting, operations and custom web and mobile application development.


Building brilliant software requires close collaboration. Clients choose reinteractive because we provide complete confidence with our well-resourced team of expert senior developers and operations staff. We focus on close communication and collaboration to build the best possible solutions for our clients.

We are experts at large, complex and customised solutions. Our professional services include:

  • AppWorkshop, the industry leading product validation and product discovery service.
  • User Experience (UX), Rapid Prototype Development and Design
  • Ruby on Rails development using HTML5, CSS3, JavaScript, Ember and Angular.
  • 24/7 Operations as a Service, managed hosting with OpsCare®
  • Ongoing code maintenance with CodeCare®
  • Ruby on Rails upgrades
  • As a Salesforce Registered Partner, we specialise in building custom-built consumer-facing applications that sync with Salesforce.
  • storeConnect® is our 100% customisable, fully integrated ecommerce solution for Salesforce, built on the Heroku platform. Your online store is fully managed within Salesforce with full integration with Sales, Marketing and Service Cloud. All customer, product and order data are sync'd with Salesforce for a true single customer view.

AWS Expertise:

In response to requests from customers searching for reliable hosting and support options, we added a robust and stable Operations as a Service platform–OpsCare®, built on the AWS cloud. OpsCare offers 24/7 managed hosting and support of Rails apps by our dedicated ops team on a fixed-price, month-to-month basis.

We are an Advanced Consulting Partner in the AWS Partner Network, with our Operations team having deep expertise on AWS.

Salesforce Partner

As a Salesforce® Registered Partner we are experienced at leveraging Heroku’s direct access to Salesforce, making it easy to synchronise data from the custom applications we build with your Salesforce org. From B2B and B2C applications to economic data storage solutions, we can help you leverage the most out of your Salesforce org.

storeConnect is our 100% customisable, fully integrated Salesforce ecommerce solution based on Heroku. Your online store is fully managed within Salesforce. All customer, product and order data are sync'd with Salesforce for a true single customer view.

Remote Work

reinteractive is an entirely remote work company, enabling us to hire the very best developers, no matter where they live. Our senior developers can be found in Sydney, Melbourne, Brisbane, Adelaide and Perth, New Zealand and the US.


Leveraging our expertise, reinteractive has become a thought leader in the Industry creating free community training initiatives and have introduced over 2,000 new developers to Ruby on Rails at the InstallFest.

reinteractive is here to take your requirements and work with you to integrate them as part of your overall strategy, creating real, exchangeable, measurable value for your organisation. To prove this, we go as far as offering a $10,000 guarantee on our development work.

Contact us through our enquiry form or by email at You can also call us on +61 2 8019 7252. Tell us your situation and we'll let you know how we can help.

We are in Australia and the USA.

reinteractive is an Australian registered company. ABN: 62 160 446 453.

reinteractive Services

We build stable, well-tested software, built with Ruby on Rails and Javascript. reinteractive provides a complete solution from project scoping, to UX, design, web and mobile development, through to hosting and maintenance. All driven by our seamless, agile project management processes.

We are experts at large, complex and customised solutions. Bring us your ideas, wish list, integration problem or technical need and we will solve it.

AppWorkshop - Consultation & Project Scoping

We work hard to find the right digital solution for you. Through our AppWorkshop we work with you to identify opportunities and engage in expert planning for business-critical applications. The aim is to get your application delivered and operating as fast as possible, with the viewpoint of incrementally adding features as the site matures and grows.

Learn more about AppWorkshop - Consultation & Project Scoping