
We were one week out from the biggest campaign launch of One Big Switch's year-long life, the Big Electricity Switch
We helped One Big Switch successfully launch their application to massive media coverage, rapidly rising to over 230,000 customers signing on to be part of Australia's largest electricity switch.

It was this kind of professional support and dedication that has led me to view reinteractive as of One Big Switch's most important technology partners. We now work extremely closely with them as they provide guidance on improving the code base, thought leadership on many technical decisions, and top-class manpower in extending our application.Ronnie Kessler, Technology Director, One Big Switch
What We Did & How We Did It
One Big Switch had a problem most companies would be envious of. They had incredible media coverage over the previous months that had resulted in tens of thousands of users signing up to be part of their launch.
But with the fixed launch date rapidly approaching, they needed some serious application development firepower to get in some urgent application requirements to ensure a successful kick off of Australia's largest consumer based electricity campaign.
To help with this, they contacted reinteractive.
Rapid Development Support
The most important thing over the first weeks was to implement the key requirements as fast as possible. reinteractive made available some of our best developers to dive in and get the application working as intended.
Working hand in hand with the One Big Switch developers and infrastructure support personnel, we were able to give our advice when asked and implement new features when needed in a very rapid manner. The flexibility of the reinteractive team really helped in getting the key application components written as we happily worked alongside the existing One Big Switch team.
Another key component was setting up web application monitoring via our StillAlive service. This provided the One Big Switch team with the knowledge and peace of mind that the crucial path through the website, used by new switching customers to sign up, was working fine, twenty four hours a day, seven days a week.
With all of this in place, we helped One Big Switch launch to massive media coverage, rapidly rising to over 230,000 customers signing on to be part of Australia's largest electricity switch.

We were one week out from the biggest campaign launch of One Big Switch's year-long life, the Big Electricity Switch.Ronnie Kessler, Technology Director
There were still numerous high priority bugs and a number of key features that still needed to be implemented. I contacted reinteractive to get some assistance and they threw absolutely everything they could at the project. I was amazed to see even the Founder himself jumping in and writing code until almost 3am. Even though deadlines were tight, no shortcuts were taken and code quality was never jeopardised.
One Big Switch
Refactoring and Code Cleanup
After the launch date came and successfully happened, reinteractive were retained by One Big Switch to continue cleaning up their code base.
Like any rapidly developed application, code style and test coverage had been sacrificed for making sure the application launched on time with the features needed. One Big Switch saw that this was technical debt that needed to be handled and decided to attack it with a two pronged approach.
Firstly, our designer was called in to consolidate and clean up the various style sheets and markup in the application, ensuring cross browser support and better accessibility of the application. This process also helped simplify the application and provided a strong foundation for One Big Switch to upgrade in the future.
Secondly, some of reinteractive's lead developers met with the One Big Switch Technical Director and lead developer, to identify a road map to clean up and refactor the application, with the goal of providing a stable base for future expansion. Once identified, a plan was drawn up, utilising both the internal and external resources available to One Big Switch, to complete the required work in the most cost effective manner possible, utilising both the internal and external resources available.
Ongoing Support
After One Big Switch went live and was the talk of the Australian press, reinteractive was there, on call, to help them handle the complex development challenges they face as their business expands.

It was this kind of professional support and dedication that has led me to view reinteractive as of One Big Switch's most important technology partners. We now work extremely closely with them as they provide guidance on improving the code base, thought leadership on many technical decisions, and top-class manpower in extending our application.Ronnie Kessler, Technology Director
One Big Switch

Partnering with Businest to build their bespoke accounting application
Working with the founder of Businest, Rhondalyn Korolak, we created an award-winning financial management and cash-flow prediction web application.

reinteractive is the biggest Ruby on Rails development house in the country and has a fantastic reputation in the market, so we were confident that the right number of resources could be assigned to the project. We were very impressed with the level of dedication and care on the project, with development hitting the ground running.Rhondalynn Korolak, Managing Director, businest
reinteractive Services
We build stable, well-tested software, built with Ruby on Rails and Javascript. reinteractive provides a complete solution from project scoping, to UX, design, web and mobile development, through to hosting and maintenance. All driven by our seamless, agile project management processes.
We are experts at large, complex and customised solutions. Bring us your ideas, wish list, integration problem or technical need and we will solve it.
- AppWorkshop - Consultation & Project Scoping
- App Design Workshop
- User Experience (UX) Design
- Visual Design
- Web & Mobile App Development
- Salesforce & Heroku Custom Solutions
- OpsCare® Managed Hosting
- CodeCare® Code Maintenance
- AppReview
- Code Inspect Service
- Ruby on Rails Upgrade Support
AppWorkshop - Consultation & Project Scoping
We work hard to find the right digital solution for you. Through our AppWorkshop we work with you to identify opportunities and engage in expert planning for business-critical applications. The aim is to get your application delivered and operating as fast as possible, with the viewpoint of incrementally adding features as the site matures and grows.

Learn more about AppWorkshop - Consultation & Project Scoping
App Design Workshop
Developing any software is a significant investment. If the foundations aren’t there before you begin development you can invest more than necessary getting your MVP to market. This workshop is for anyone who needs to innovate their business and requires the ideation of an application or anyone who has an application idea that needs to be mapped out.

User Experience (UX) Design
We help make even the most complicated web and mobile apps easy to navigate and create solutions that engage users, keeping them happy and on your page longer.

Visual Design
Our Visual Designers work with you to create the final look and feel of your website or application, including the strategic implementation of images, colours, fonts and other elements.

Web & Mobile App Development
We take pride in working as your development partner to get the best bang for your development buck. Our team of Senior Ruby on Rails developers, and our Javascript and Front End Developers, combined with our agile project management ensure your project is completed rapidly, and successfully. We make your app fast, reliable and secure. We care about the ROI for our customers by ensuring we build exactly what is needed to successfully grow their business.

Salesforce & Heroku Custom Solutions
We have in-depth experience in utilising the Salesforce® API and the Heroku platform that allows us to build custom applications that sync with Salesforce, allowing you to leverage the full power of the Salesforce Cloud.

OpsCare® Managed Hosting
We will protect, monitor and scale your Ruby on Rails website or app 24/7. Hosted on AWS or Heroku. We wear the pagers, so you can concentrate on growing your business.

CodeCare® Code Maintenance
Fixed price ongoing code maintenance for Ruby on Rails applications to handle future updates and tweaks.

AppReview
An application review is where reinteractive reviews your application code base for security flaws, performance issues, or anything that should be improved.

Code Inspect Service
With over 200 major projects completed by reinteractive, we have a very deep understanding of best practices and ideal scenes in software development, positioning us to deliver a comprehensive report on the quality of any Ruby on Rails based code.

Ruby on Rails Upgrade Support
Our expert team have intimate knowledge of the Ruby on Rails framework, making reinteractive a fantastic choice for upgrading your application to the latest version of Rails and Ruby.

Our Guarantee to You
If you are not completely happy with the result of your bespoke development project when we are done, we will give you $10,000 worth of our development time, at no charge, to make it right.
Our OpsCare® and CodeCare® services also have their own simple one month refund and guarantee which you can read in our Terms of Use.