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We were one week out from the biggest campaign launch of One Big Switch's year-long life, the Big Electricity Switch

We helped One Big Switch successfully launch their application to massive media coverage, rapidly rising to over 230,000 customers signing on to be part of Australia's largest electricity switch.

It was this kind of professional support and dedication that has led me to view reinteractive as of One Big Switch's most important technology partners. We now work extremely closely with them as they provide guidance on improving the code base, thought leadership on many technical decisions, and top-class manpower in extending our application.
Ronnie Kessler, Technology Director, One Big Switch

What We Did & How We Did It

One Big Switch had a problem most companies would be envious of. They had incredible media coverage over the previous months that had resulted in tens of thousands of users signing up to be part of their launch.

But with the fixed launch date rapidly approaching, they needed some serious application development firepower to get in some urgent application requirements to ensure a successful kick off of Australia's largest consumer based electricity campaign.

To help with this, they contacted reinteractive.

Rapid Development Support

The most important thing over the first weeks was to implement the key requirements as fast as possible. reinteractive made available some of our best developers to dive in and get the application working as intended.

Working hand in hand with the One Big Switch developers and infrastructure support personnel, we were able to give our advice when asked and implement new features when needed in a very rapid manner. The flexibility of the reinteractive team really helped in getting the key application components written as we happily worked alongside the existing One Big Switch team.

Another key component was setting up web application monitoring via our StillAlive service. This provided the One Big Switch team with the knowledge and peace of mind that the crucial path through the website, used by new switching customers to sign up, was working fine, twenty four hours a day, seven days a week.

With all of this in place, we helped One Big Switch launch to massive media coverage, rapidly rising to over 230,000 customers signing on to be part of Australia's largest electricity switch.

We were one week out from the biggest campaign launch of One Big Switch's year-long life, the Big Electricity Switch.
There were still numerous high priority bugs and a number of key features that still needed to be implemented. I contacted reinteractive to get some assistance and they threw absolutely everything they could at the project. I was amazed to see even the Founder himself jumping in and writing code until almost 3am. Even though deadlines were tight, no shortcuts were taken and code quality was never jeopardised.
Ronnie Kessler, Technology Director
One Big Switch

Refactoring and Code Cleanup

After the launch date came and successfully happened, reinteractive were retained by One Big Switch to continue cleaning up their code base.

Like any rapidly developed application, code style and test coverage had been sacrificed for making sure the application launched on time with the features needed. One Big Switch saw that this was technical debt that needed to be handled and decided to attack it with a two pronged approach.

Firstly, our designer was called in to consolidate and clean up the various style sheets and markup in the application, ensuring cross browser support and better accessibility of the application. This process also helped simplify the application and provided a strong foundation for One Big Switch to upgrade in the future.

Secondly, some of reinteractive's lead developers met with the One Big Switch Technical Director and lead developer, to identify a road map to clean up and refactor the application, with the goal of providing a stable base for future expansion. Once identified, a plan was drawn up, utilising both the internal and external resources available to One Big Switch, to complete the required work in the most cost effective manner possible, utilising both the internal and external resources available.

Ongoing Support

After One Big Switch went live and was the talk of the Australian press, reinteractive was there, on call, to help them handle the complex development challenges they face as their business expands.

It was this kind of professional support and dedication that has led me to view reinteractive as of One Big Switch's most important technology partners. We now work extremely closely with them as they provide guidance on improving the code base, thought leadership on many technical decisions, and top-class manpower in extending our application.
Ronnie Kessler, Technology Director
One Big Switch

Partnering with Businest to build their bespoke accounting application

Working with the founder of Businest, Rhondalyn Korolak, we created an award-winning financial management and cash-flow prediction web application.

reinteractive is the biggest Ruby on Rails development house in the country and has a fantastic reputation in the market, so we were confident that the right number of resources could be assigned to the project. We were very impressed with the level of dedication and care on the project, with development hitting the ground running.
Rhondalynn Korolak, Managing Director, businest

Our Services

We build stable, well-tested software, built with Ruby on Rails and Javascript. reinteractive provides a complete solution from project scoping, to UX, design, web and mobile development, through to hosting and maintenance. All driven by our seamless, agile project management processes.

We are experts at large, complex and customised solutions. Bring us your ideas, wish list, integration problem or technical need and we will solve it.

  • AppWorkshop - Consultation & Project Scoping

    We work hard to find the right digital solution for you. Through our AppWorkshop we work with you to identify opportunities and engage in expert planning for business-critical applications. The aim is to get your application delivered and operating as fast as possible, with the viewpoint of incrementally adding features as the site matures and grows.

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  • User Experience (UX) Design
  • Visual Design
  • Web & Mobile App Development
  • OpsCare® Managed Hosting
  • CodeCare® Code Maintenance
  • AppReview
  • Code Inspect Service
  • Ruby on Rails Upgrade Support
  • Salesforce & Heroku Custom Solutions
  • storeConnect® ecommerce for Salesforce

AppWorkshop - Consultation & Project Scoping

We work hard to find the right digital solution for you. Through our AppWorkshop we work with you to identify opportunities and engage in expert planning for business-critical applications. The aim is to get your application delivered and operating as fast as possible, with the viewpoint of incrementally adding features as the site matures and grows.

Learn more about AppWorkshop - Consultation & Project Scoping

Our Guarantee to You

If you are not completely happy with the result of your bespoke development project when we are done, we will give you $10,000 worth of our development time, at no charge, to make it right.

Our OpsCare® and CodeCare® services also have their own simple one month refund and guarantee which you can read in our Terms of Use.

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