Needed someone to create a new site that was user friendly, reliable, and easy to change
Buckets and Spades wanted to develop a custom online store that integrated with their existing physical shop order management system. The result is profitable and successful.
From the first meeting I had with reinteractive I could tell that this company was serious and professional in its approach to tailoring a website solution for our business.Zlata Relin, Buckets and Spades
Zlata Relin from Buckets and Spades contacted reinteractive with a problem.
The existing Buckets and Spades website was restrictive, hard to update, and every product change had to be manually entered twice - once in the site and once in the point of sale system.
Even worse, their existing website host was closing its service in mid March, and Buckets and Spades needed someone to create a new site that was user friendly, reliable, and easy to respond to changes in the competitive online retail space.
With 8 weeks available, reinteractive took on the challenge of building a bespoke ecommerce site that would integrate closely with the existing point-of-sale system, and help Buckets and Spades to expand their online business.
The entire Buckets and Spades development process was performed remotely, which posed some interesting challenges for such a comprehensive site redesign.
To handle this, the team worked closely with the client in a highly available, agile fashion. This involved weekly voice conferences with firm deliverables - giving Zlata the maximum control and input on the direction of the site.
The redesign process started with a series of design and mockup work, focusing on using the new look and feel of the site to allow both developers and designers to explore the full requirements of the site.
By building a basic site prototype using these mockups, the client was able to get a feel for how the site would operate, even before there had been a significant investment in code. This then reduced the cost of changes, and allowing for a cycle of quick feedback loops while the site design was polished to streamline the browsing experience.
Integration with social media platforms was also a key part of the requirements, and this prototyping stage made it easy to see how best to integrate platforms like Twitter and Facebook into the site flow.
Zlata Relin Buckets and Spades
From the first meeting I had with reinteractive I could tell that this company was serious and professional in its approach to tailoring a website solution for our business. We were looking to design and build a solution within a very short time limit, and reinteractive catered to this by using a systematic approach. Given the constraints and difficulties associated with linking our point of sale to our web store, we are thrilled with the outcome.
Mikel along with personal service provided by his team on this project were very thorough in dealings, and were always responsive to any questions/suggestions and the whole process was very collaborative from all involved. There 'can do' attitude along with their flexible approach allowed us to collectively achieve the desired outcome. Their dedication cannot be questioned as I honestly believe that sometimes they don't sleep :)
Next came the integration with the existing POS system's SOAP web-service. Within a week, reinteractive had built the foundation of the POS synchronisation process, imported all the product data and made it available on a site that was already looking much like the final product would.
We devised a system that would allow the Buckets and Spades team to easily upload product photos for all their catalogue in a way that was simple, straightforward - and most importantly - didn't require a lot of time and effort by staff when new products were available.
Refinement and Improvements
By working closely with the client in one week iterations we were able to work over the next few weeks to tweak and change the site so that it perfectly suited the needs of their customers. This rapid review cycle also ensured that decisions could be made quickly to ensure that the site would be ready for its mid-March release date.
Because of careful architectural decisions made using reinteractive's considerable experience, it was possible to make rapid refinements to the website front-end without it requiring major back-end changes. This separation of concerns ensured that changes were possible even late into March as the deadline approached.
These changes included tailoring the site for rich filtering and site navigation, an iPad compatible design, and tight VIP integration with the POS system.
In mid-March the site was successfully cut over to the new version. A combination of well-considered architecture on Engine Yard, and integration with Amazon S3 and CDN services meant that the site remained stable and performant despite heavy traffic from an expectant and loyal customer base.
Since then, the flexible Engine Yard environment also allowed for reinteractive administrators to remain responsive to changing performance needs, being able to quickly and easily set up a high-availability environment in a matter of hours in anticipation for a large sales push.
Zlata Relin Buckets and Spades
We are delighted with the result, which has transposed into increased online sales and positive feedback from our customers. We look forward to continuing to work with reinteractive on future developments and enhancements to ensure that we stay ahead of the game.
If you’re looking for a custom website solution I can highly recommend reinteractive, who I'm sure will be able to cater to your needs
reinteractive remain in constant contact with Buckets and Spades, monitoring the site for issues and downtime under our Ruby on Rails OpsCare.
This has also included continuing site development, adding major functionality that both Buckets and Spades and customers long desired, with minimum disruption and downtime.
We were one week out from the biggest campaign launch of One Big Switch's year-long life, the Big Electricity Switch
We helped One Big Switch successfully launch their application to massive media coverage, rapidly rising to over 230,000 customers signing on to be part of Australia's largest electricity switch.
It was this kind of professional support and dedication that has led me to view reinteractive as of One Big Switch's most important technology partners. We now work extremely closely with them as they provide guidance on improving the code base, thought leadership on many technical decisions, and top-class manpower in extending our application.Ronnie Kessler, Technology Director, One Big Switch
- AppWorkshop - Consultation & Project Scoping
- App Design Workshop
- User Experience (UX) Design
- Visual Design
- Web & Mobile App Development
- Salesforce & Heroku Custom Solutions
- OpsCare® Managed Hosting
- CodeCare® Code Maintenance
- Code Inspect Service
- Ruby on Rails Upgrade Support
AppWorkshop - Consultation & Project Scoping
We work hard to find the right digital solution for you. Through our AppWorkshop we work with you to identify opportunities and engage in expert planning for business-critical applications. The aim is to get your application delivered and operating as fast as possible, with the viewpoint of incrementally adding features as the site matures and grows.
App Design Workshop
Developing any software is a significant investment. If the foundations aren’t there before you begin development you can invest more than necessary getting your MVP to market. This workshop is for anyone who needs to innovate their business and requires the ideation of an application or anyone who has an application idea that needs to be mapped out.
User Experience (UX) Design
We help make even the most complicated web and mobile apps easy to navigate and create solutions that engage users, keeping them happy and on your page longer.
Our Visual Designers work with you to create the final look and feel of your website or application, including the strategic implementation of images, colours, fonts and other elements.
Web & Mobile App Development
Salesforce & Heroku Custom Solutions
We have in-depth experience in utilising the Salesforce® API and the Heroku platform that allows us to build custom applications that sync with Salesforce, allowing you to leverage the full power of the Salesforce Cloud.
OpsCare® Managed Hosting
We will protect, monitor and scale your Ruby on Rails website or app 24/7. Hosted on AWS or Heroku. We wear the pagers, so you can concentrate on growing your business.
CodeCare® Code Maintenance
Fixed price ongoing code maintenance for Ruby on Rails applications to handle future updates and tweaks.
An application review is where reinteractive reviews your application code base for security flaws, performance issues, or anything that should be improved.
Code Inspect Service
With over 200 major projects completed by reinteractive, we have a very deep understanding of best practices and ideal scenes in software development, positioning us to deliver a comprehensive report on the quality of any Ruby on Rails based code.
Ruby on Rails Upgrade Support
Our expert team have intimate knowledge of the Ruby on Rails framework, making reinteractive a fantastic choice for upgrading your application to the latest version of Rails and Ruby.