Latest Articles on Ux by Our Team

Every business owner wants to grow their customer database and convert more sales. Most businesses these days have a website, but is it serving them justly? Or are customers falling by the wayside and ending up in competitors' laps? This is inevitable, but there are ways to keep people engaged on your platform and reduce the number of people jumping ship.

Recent studies by industry professionals state that visitors to your website decide whether to stay or leave within 4-8 seconds and that they base their decision largely on whether the website design appeals to them. During that time the credibility of your brand is determined.

It’s an all-too common scenario in meeting rooms: “our users like this…”, “typically our users do that…”, “the average user this and that…” But do you really know who’s behind that screen?

Back in the 1940s, gynaecologist Robert Dickinson and sculptor Abram Belksie created two figures - Norma, and Normman - depicting the average white American man and woman of that time. Their study was quite impressive! They measured 15,000 people between 21 and 25 and, based on that, they created the two sculptures. In 1945, the Cleveland Health Museum sponsored a contest to find a real life woman whose measurements matched Norma. Out of the 4000-ish applicants, not a single one matched!

Forms. We need them as a business and we put up with them as a user because we have little choice.

There’s an inherent tension between businesses wanting to find out more about users, and the users dislike of filling out long forms. It’s been there since the paper days, and it isn’t going anywhere… well, at least until the machines will learn to automatically read our minds and trace our habits (ahem, they don’t already do that, right?). But let’s just leave that aside for now.

Perhaps the most common question after "How are you?" in any context is “So, what do you do for a living?" If you’re a UX designer, answering that will get complicated quickly. Because, even though the field has been around for a while now, many people - even those working in IT - still aren’t sure what exactly UX is.

Anyone working in this field for any significant amount of time would have the “off-the shelf” answer that doesn’t turn into a 5-minute soapbox moment where we explain what UX is and why it matters (so much!!). My answer is “it’s kind of like engaging an architect for a house, I create a blueprint for web apps that tells everyone where everything needs to go. And then I talk to people about it”. That answer is usually plenty complicated to yield some confused looks.