Latest Articles on Ux by Our Team

It’s a relatively new discipline and, even though the definitions and standardised methods have been around for decades, everyone tends to interpret it their own way. Some have dedicated UX people and some have entire teams working on it. Others use UX and UI interchangeably to refer to “everything on the user side”. This is why it's always a good idea to clarify what exactly you get during a UX engagement, and based on that, decide whether you need it or not.

Here, at reinteractive I am the Lead UX specialist and work with our customers directly to work out their app’s requirements. My role, in a nutshell, is reconciling business needs and user needs in a way that is technically feasible within the time and budget. I don’t do it alone, of course, I have a cross-disciplinary team of designers and developers in my corner.

Every business owner wants to grow their customer database and convert more sales. Most businesses these days have a website, but is it serving them justly? Or are customers falling by the wayside and ending up in competitors' laps? This is inevitable, but there are ways to keep people engaged on your platform and reduce the number of people jumping ship.

Recent studies by industry professionals state that visitors to your website decide whether to stay or leave within 4-8 seconds and that they base their decision largely on whether the website design appeals to them. During that time the credibility of your brand is determined.

It’s an all-too common scenario in meeting rooms: “our users like this…”, “typically our users do that…”, “the average user this and that…” But do you really know who’s behind that screen?

Back in the 1940s, gynaecologist Robert Dickinson and sculptor Abram Belksie created two figures - Norma, and Normman - depicting the average white American man and woman of that time. Their study was quite impressive! They measured 15,000 people between 21 and 25 and, based on that, they created the two sculptures. In 1945, the Cleveland Health Museum sponsored a contest to find a real life woman whose measurements matched Norma. Out of the 4000-ish applicants, not a single one matched!

Forms. We need them as a business and we put up with them as a user because we have little choice.

There’s an inherent tension between businesses wanting to find out more about users, and the users dislike of filling out long forms. It’s been there since the paper days, and it isn’t going anywhere… well, at least until the machines will learn to automatically read our minds and trace our habits (ahem, they don’t already do that, right?). But let’s just leave that aside for now.