Popular Articles on Management by Our Team

We live in the age of the customer. The shift from business first to single customer view as the priority compels companies to create a seamless customer experience. Investing in a custom web or mobile application helps you deliver and engage intelligent experiences that bring more value to the hands of users and improve your bottomline. Salesforce Heroku enables you to create highly personalised apps from your CRM data to drive customer engagement.

So what is Heroku? Salesforce Heroku is a cloud platform as a service (PaaS) that enables developers to build, run, operate, and scale applications entirely in the cloud. From start to finish, you can use Heroku to power your app with less concern about infrastructure, including scaling your resources, and server maintenance. And because it's built on top of Salesforce's world class CRM platform, you get the added benefit of being able to easily integrate your app with Salesforce's powerful tools and features.

Salesforce and Heroku are two services that one has probably heard about at least once. It is one of the most loved services helping businesses deliver and scale, and rightly so.

Heroku was founded by Orion Henry, James Lindenbaum, and Adam Wiggins in 2007. Heroku launched commercially with support for Ruby in April, 2009. Eventually Heroku got acquired by Salesforce in 2011 and is now part of the Salesforce Platform which has helped Salesforce offer a full experience where CRM data and functioning apps can come together.

Innovation is key to business success. Those who disrupt their industries change consumer behaviour, alter economics, and transform lives. These words from Heather Simmons (Reinventing Dell) tell us that you'll quickly fall behind if you're not constantly disrupting your industry. Corporations need to focus on innovation and find new ways to bring value to their customers.

Disruption is not a game of ‘Follow the Leader.’ Companies must learn to disrupt themselves before someone else comes along, finds a better way forward and transform their industry. Following a disruptor is not the path to success. Being the leader that creates the transformation before someone comes in and forces the rest to follow should be your goal.

It’s hard to believe it’s 2022.

While it’s been a whirlwind of activity, I’m happy to say 2021 saw us pass through the last of the hurdles 2020 threw at us. We are now stronger and more capable than we have ever been.