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Popular Articles on Design by Our Team

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Latest Articles by Our Team

Understanding User Flows in UX (User Experience) Design

By Carl Neumann,

2021 design development ux

Many steps make up the process of UX research and design. Today, we will look at the preceding stage in the user experience discovery process - User Flows.

Firstly, let's look at who and what is a "User". A user requires something physical or has a particular problem they want to solve. It could be as simple as opening a door or using a complex mobile application to manage their business.

What Is UX and Why Does It Matter?

By Nimrod Evans,

design development ux

As a user experience designer here at reinteractive it’s been amazing to see the attention user experience has received over the last 10 years. There’s been radical progress from confounding interfaces to simpler more elegant solutions that make life so much easier.

Despite this focus, I still see websites and applications with baffling interfaces, and I get the feeling that businesses with technological touch points might still have a way to go.

What happens when your user study throws you a curve ball?

By Ildikó Tuck,

design learning ux

We’ve recently run usability studies on an application for a financial product where, after a user inputs a couple of screens worth of data, a tailored product solution appears. We had a nice prototype, and all was well except for one thing…

During the usability study, we received the following feedback: the recommendation arrived too fast. Wait, what? Yes, the results arrived too quickly after the user hit send, which made people think that it wasn’t real. Some of the user feedback was “there’s no way it could’ve looked at my data in such short amount of time…”, “I don’t think this is real, because it hasn’t spent any time thinking about it…”, “I wouldn’t trust this product, it made me fill in screens of data but then ignored it all when giving me the recommendation…”, or, in some cases, people were expecting to continue filling in more data and didn’t entirely believe that the screen they were looking at was the solution and not just another screen requiring more information.

Five UX Tips for Better Dashboards

By Ildikó Tuck,

2019 design ux

Dashboards are often the backbone of a good web app as they can be used to present large amounts of data in a condensed and visual form. In general, the more complex the app is, the more it can benefit from a well-structured, clear dashboard that helps users understand at a glance what the system and the underlying data is doing. We all use dashboards in our day-to-day lives, from the dashboard in our cars to the display on the thermostat that controls our air conditioner. In this case, I prefer to focus on the web ones.

So, how can we, as designers and developers, make sure that our web app dashboard is efficient?

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