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By Kane Hooper

How to Maximise your ROI with a Custom Application Built in Salesforce Heroku

We live in the age of the customer. The shift from business first to single customer view as the priority compels companies to create a seamless customer experience. Investing in a custom web or mobile application helps you deliver and engage intelligent experiences that bring more value to the hands of users and improve your bottomline. Salesforce Heroku enables you to create highly personalised apps from your CRM data to drive customer engagement.

So what is Heroku? Salesforce Heroku is a cloud platform as a service (PaaS) that enables developers to build, run, operate, and scale applications entirely in the cloud. From start to finish, you can use Heroku to power your app with less concern about infrastructure, including scaling your resources, and server maintenance. And because it's built on top of Salesforce's world class CRM platform, you get the added benefit of being able to easily integrate your app with Salesforce's powerful tools and features.

Deliver Intelligent Customer Experiences with Heroku

Apps have been an integral part of businesses. They are how companies engage with customers, sell and market their products, manage their finances, and more. Mobile and web apps have become a way of life for customers too. They help people manage their lives, make purchases, socialise, and stay informed.

However, applications have complex requirements. If you want to run a modern day application, you need a lot of moving parts. Salesforce Heroku offers the fastest way to turn an app idea into a reality sans the infrastructure headaches. Software delivers no revenue until it's in the hands of its users. Heroku addresses the challenges of developing apps by providing the infrastructure you need to build, run and scale custom applications. With easy to use Heroku functions, businesses can get their apps out onto the web faster and iterate based on customer feedback.

Unlock the full potential of your Salesforce environment

Salesforce’s acquisition of the Heroku platform opens exciting opportunities for businesses. It gives them the ability to quickly develop modern applications on a trusted platform and take advantage of features like Einstein Analytics, Lightning, and the Internet of Things.

The beauty of developing custom web and mobile apps on Salesforce Heroku is that you can take full advantage of your Salesforce investment. You can create intelligent experiences with connected devices, build custom apps that tie to your CRM, and deploy websites to elevate your brand to its highest potential. You get to focus on developing groundbreaking apps and delivering digital experiences, while Heroku does the rest.

Turn a custom application idea into a reality with Heroku

Application development offers an excellent opportunity for companies to transform themselves. Often the idea is already there, waiting to be developed and worked on. What’s lacking is knowing where and how to begin.

The custom application you build can be the difference between a customer who is indifferent to your company and one that becomes a lifelong advocate. With Heroku's flexibility, scalability, and ease of use, it makes the perfect platform for developing custom web applications to meet the needs of your business and customers.

If you're a business that wants to stay ahead of the curve, then you need to be thinking about how you can deliver and engage seamless customer experiences that will help increase ROI. Watch our webinar to gain insights on business innovation, app ideation, and how to turn that idea into a real live functional application!

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