BigFuture needed a UX (user experience) design that would simplify a complex process
Investing in thorough UX research enabled BigFuture to have a clear, concise, well-tested outline of the user process as a strong foundation for the backend requirements and ongoing development.
reinteractive brought a degree of expertise that we didn’t have. There was a real disciplined approach about what worked and what didn’t work. They were very good at breaking down a complex offering into more digestible parts, that communicated and people can relate to. Their consultant was able to hold her ground and put across an experienced and workable solution in instances where some of our team had very strong and fixed ideas on how it should look.Donald Hellyer, Co-Founder & CEO, BigFuture
What We Did & How We Did It
BigFuture needed a UX (user experience) design that would simplify a complex process, enabling visitors to easily understand the product and navigate the site proactively.
Background
As an online financial advisory startup, BigFuture assists people to adopt better financial habits through interactive educational material and analysis, giving the average person access to the sophisticated financial tools that are usually only provided through a Financial Planner.
BigFuture had been together as an organisation for five months and had completed their specification and scoping work, including the development of a relational database in Ruby. They realised that they lacked front-end development and the UX skills to pull the project together. BigFuture required expert advice and assistance with their project. They selected reinteractive as their Ruby on Rails specialists after receiving a recommendation from a fellow industry source.
Donald Hellyer, Co-Founder & CEOWe knew we needed to spend 2 – 3 weeks doing UX before we moved into development but we debated amongst ourselves; ‘What is UX about? Is it really that useful?’ We were a little suspicious and asked the question – ‘was it necessary?’ Once we went through the process it became very clear that it was a vital and key part of the process.
Building great user experience requires interaction design; it plays a pivotal role in helping define what works best for the users.
BigFuture
Engaging reinteractive
reinteractive sent in our UX designer to kick-off the project, starting with the wire framing and process outline. Over a three-week period she worked closely with the BigFuture team to research and clearly define user expectations and then map out steps for a greater user experience.
The next step was user testing. The proposed designs were tested on a target audience to see what worked best and to uncover any weakness in the design. Donald commented, “It was really useful! It turned out to be a great investment as it gave us very good feedback as to what worked and what didn’t work and how our users would navigate the web pages.”
Investing in thorough UX research with reinteractive’s team enabled BigFuture to have a clear, concise, well-tested outline of the user process. It enabled BigFuture to acquire a robust set of designs as a strong foundation for the backend requirements and ongoing development.
Donald Hellyer, Co-Founder & CEOreinteractive brought a degree of expertise that we didn’t have. There was a real disciplined approach about what worked and what didn’t work.
They were very good at breaking down a complex offering into more digestible parts, that communicated and people can relate to.
Their consultant was able to hold her ground and put across an experienced and workable solution in instances where some of our team had very strong and fixed ideas on how it should look.
BigFuture
The Benefits
- Ability to test processes with target audiences using interactive prototypes to uncover and correct any design weaknesses before the app goes into production
- Ability to increase customer satisfaction through usability testing to ensure the app’s success
- Overall simplification of the development phase by outlining processes in detail with reinteractive’s UX expert
Donald Hellyer, Co-Founder & CEOreinteractive had an extremely valuable and disciplined approach, with ample resources for us to access advice for other areas of our project.
reinteractive are a great bunch of people
BigFuture
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reinteractive Services
We build stable, well-tested software, built with Ruby on Rails and Javascript. reinteractive provides a complete solution from project scoping, to UX, design, web and mobile development, through to hosting and maintenance. All driven by our seamless, agile project management processes.
We are experts at large, complex and customised solutions. Bring us your ideas, wish list, integration problem or technical need and we will solve it.
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AppWorkshop - Consultation & Project Scoping
We work hard to find the right digital solution for you. Through our AppWorkshop we work with you to identify opportunities and engage in expert planning for business-critical applications. The aim is to get your application delivered and operating as fast as possible, with the viewpoint of incrementally adding features as the site matures and grows.
Learn more -
User Experience (UX) Design
We help make even the most complicated web and mobile apps easy to navigate and create solutions that engage users, keeping them happy and on your page longer.
Learn more -
Visual Design
Our Visual Designers work with you to create the final look and feel of your website or application, including the strategic implementation of images, colours, fonts and other elements.
Learn more -
Web & Mobile App Development
We take pride in working as your development partner to get the best bang for your development buck. Our team of Senior Ruby on Rails developers, and our Javascript and Front End Developers, combined with our agile project management ensure your project is completed rapidly, and successfully. We make your app fast, reliable and secure. We care about the ROI for our customers by ensuring we build exactly what is needed to successfully grow their business.
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OpsCare® Managed Hosting
We will protect, monitor and scale your Ruby on Rails website or app 24/7. Hosted on AWS or Heroku. We wear the pagers, so you can concentrate on growing your business.
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CodeCare® Code Maintenance
Fixed price ongoing code maintenance for Ruby on Rails applications to handle future updates and tweaks.
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AppReview
An application review is where reinteractive reviews your application code base for security flaws, performance issues, or anything that should be improved.
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Code Inspect Service
With over 200 major projects completed by reinteractive, we have a very deep understanding of best practices and ideal scenes in software development, positioning us to deliver a comprehensive report on the quality of any Ruby on Rails based code.
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Ruby on Rails Upgrade Support
Our expert team have intimate knowledge of the Ruby on Rails framework, making reinteractive a fantastic choice for upgrading your application to the latest version of Rails and Ruby.
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Salesforce & Heroku Custom Solutions
We have in-depth experience in utilising the Salesforce® API and the Heroku platform that allows us to build custom applications that sync with Salesforce, allowing you to leverage the full power of the Salesforce Cloud.
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storeConnect® ecommerce for Salesforce
storeConnect is our 100% customisable, fully integrated Salesforce ecommerce solution based on Heroku. Your online store is managed from Sales Cloud® with all customer, product & order data sync'd with Salesforce, creating a smart, custom online shopping experience.
Learn more
AppWorkshop - Consultation & Project Scoping
We work hard to find the right digital solution for you. Through our AppWorkshop we work with you to identify opportunities and engage in expert planning for business-critical applications. The aim is to get your application delivered and operating as fast as possible, with the viewpoint of incrementally adding features as the site matures and grows.
Learn more about AppWorkshop - Consultation & Project Scoping
User Experience (UX) Design
We help make even the most complicated web and mobile apps easy to navigate and create solutions that engage users, keeping them happy and on your page longer.
Visual Design
Our Visual Designers work with you to create the final look and feel of your website or application, including the strategic implementation of images, colours, fonts and other elements.
Web & Mobile App Development
We take pride in working as your development partner to get the best bang for your development buck. Our team of Senior Ruby on Rails developers, and our Javascript and Front End Developers, combined with our agile project management ensure your project is completed rapidly, and successfully. We make your app fast, reliable and secure. We care about the ROI for our customers by ensuring we build exactly what is needed to successfully grow their business.
OpsCare® Managed Hosting
We will protect, monitor and scale your Ruby on Rails website or app 24/7. Hosted on AWS or Heroku. We wear the pagers, so you can concentrate on growing your business.
CodeCare® Code Maintenance
Fixed price ongoing code maintenance for Ruby on Rails applications to handle future updates and tweaks.
AppReview
An application review is where reinteractive reviews your application code base for security flaws, performance issues, or anything that should be improved.
Code Inspect Service
With over 200 major projects completed by reinteractive, we have a very deep understanding of best practices and ideal scenes in software development, positioning us to deliver a comprehensive report on the quality of any Ruby on Rails based code.
Ruby on Rails Upgrade Support
Our expert team have intimate knowledge of the Ruby on Rails framework, making reinteractive a fantastic choice for upgrading your application to the latest version of Rails and Ruby.
Salesforce & Heroku Custom Solutions
We have in-depth experience in utilising the Salesforce® API and the Heroku platform that allows us to build custom applications that sync with Salesforce, allowing you to leverage the full power of the Salesforce Cloud.
storeConnect® ecommerce for Salesforce
storeConnect is our 100% customisable, fully integrated Salesforce ecommerce solution based on Heroku. Your online store is managed from Sales Cloud® with all customer, product & order data sync'd with Salesforce, creating a smart, custom online shopping experience.
Learn more about storeConnect<sup>®</sup> ecommerce for Salesforce
Our Guarantee to You
If you are not completely happy with the result of your bespoke development project when we are done, we will give you $10,000 worth of our development time, at no charge, to make it right.
Our OpsCare® and CodeCare® services also have their own simple one month refund and guarantee which you can read in our Terms of Use.